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What Does “Direct/None” In Google Analytics Mean?

July 25th, 2017|0 Comments

What is "Direct/None" In Google Analytics? Tuesday, July 25, 2017 Google Analytics doesn't always recognize where a web visitor came from or the device they used. When that occurs, the analysis says

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Are The Right People Driving Your Digital Marketing Campaign?

March 21st, 2017|0 Comments

Are The Right People Driving Your Digital Marketing Campaign? Tuesday, March 21, 2017 Edifice Automotive stands out from the competition because we have a laser focus on helping dealerships sell more cars.

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CRM Revive Success Stories

March 1st, 2017|0 Comments

CRM Revive™ Success Stories Wednesday, March 1st, 2017 If you've been having a hard time finding new leads, you may actually be sitting on some pre-existing leads that you've been overlooking. Have you

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Attribution And Conversion

February 8th, 2017|0 Comments

Are You Focusing Too Much On Attribution and Conversion? Wednesday, February 8, 2017 The way that people buy cars today has drastically changed as digital marketing itself keeps evolving. Just a decade ago,

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CRM Revive

February 8th, 2017|0 Comments

Why Reviving Your Dead CRM Data is Worth It Wednesday, February 8th, 2017 If you've been having a hard time finding new leads, you may actually be sitting on some pre-existing leads that

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Dealership Success Story

January 18th, 2017|0 Comments

Dealership Success Story Client: Atlanta Kia Dealer Market: Atlanta, GA Campaign Term: 12 Months Campaign Type: Targeting Conquest and Retained Customers Multi-Channel Marketing Strategy: Advanced Audience Identification

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MCM is Your Digital Champion

January 6th, 2017|0 Comments

MCM is Your Digital Champion Friday, January 6, 2017 When purchasing a new vehicle, buyers visit on average 9.3 websites. Those sites don't sell YOUR dealership. You need

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Why Email Marketing Should Not Be Overlooked

December 28th, 2016|0 Comments

Why Email Marketing shouldn't Be Overlooked in Your Digital Marketing Strategy Wednesday, December 28, 2016 Coming up with a digital marketing strategy can be dizzying. There's a lot of methods to choose from,

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Grab Your Prospects Attention SOONER!

December 7th, 2016|0 Comments

Is SEM Your Only Online Marketing Strategy? Wednesday, December 7, 2016 SEM is important as a component of a digital strategy, but should not be the entire strategy.

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Contextual Targeting vs. Behavioral Targeting

December 2nd, 2016|0 Comments

Contextual Targeting vs. Behavioral Targeting Friday, December 2, 2016 Contextual targeting and behavioral targeting are not one and the same. Learn why they are different, and why Big Data makes such a difference when

  • Edifice Automotive

Adabilities Sees Your Prospects

October 20th, 2016|0 Comments

Reach Your Prospects with Adabilities Thursday, October 20th, 2016 Adabilities is Edifice Automotive's powerful digital marketing platform. Dominate your market by targeting prospects that are actively shopping

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Effective Large-Scale Email Campaigns

September 20th, 2016|0 Comments

Effective Large-Scale Email Campaigns Friday, September 23, 2016 Email marketing is one of the most effective inbound marketing methods. Here's a few main points to keep in mind when crafting an effective email campaign using

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Reach Your Prospects Before They Reach Your Competition

August 23rd, 2016|0 Comments

Reach Your Prospects Before They Reach Your Competition Monday, August 29th, 2016 This morning, Jane applied for an auto loan online, and then browsed SUVs on several manufacturers' sites. Now she's at a football game

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